When a mistake is made, like say making a product suddenly unavailable and consequently infuriating your customers, most companies issue a dull and insincere apology that was written by lawyers who know culpability means liability. Not so OB Tampons. They created an entire genius video apology, which is not only brilliantly written, but brilliantly executed, right down to de rigeur tampon ad white pants on the singer. All is forgiven.
http://obtampons.ca/apology




